About
Kesey is a tiny studio with one conviction: in regulated industries the marketing rules are public and knowable, yet they live scattered across statutes, board rules, and agency guidance that nobody reads until something has already gone wrong. Pre-Trip is that reading, done in advance. We compile the rules layer into one source-cited, freshness-dated library because we went looking for that reference, found it did not exist, and decided that was absurd.
The name
(It's KEE-zee. Rhymes with easy, which is also how a compliance check should feel.)
The name that earns its keep is Pre-Trip. Commercial drivers are required to inspect the vehicle before every trip; 49 CFR 396.13 says so. The walk-around follows a checklist, happens while the wheels are still parked, and the vehicle does not roll until it is done. A source-cited name for a source-cited product.
That is the whole philosophy in one image: rigorous where it must be, colorful where it can be, and always before the trip, because in regulated marketing the cleanup costs more than the check ever did.
The other half
Pre-Trip is the product, and it is where almost everyone should start. But the library was built because we were doing this work by hand for clients first, and we still do. Kesey runs full agency services for businesses marketing in regulated categories, and white-label compliance and production for agencies whose clients live in those spaces. Same library, same standards, done for you instead of by you.
It is a deliberately small roster, for the same reason the library is curated rather than comprehensive: both are tended by hand. What the agency side looks like →
How we work
The moat is not the scanning machinery, it is the freshness of the rules. That is a gardener's job, and we garden.
New states and verticals enter the library in the order real teams ask for them, not in the order that makes the coverage map look impressive.
Where the law is unsettled we say unsettled. Where you need a lawyer we say lawyer. A tool you can trust about small things has to be trustworthy about its limits.