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Supplement marketing rules in Colorado
What you can claim, how you can pay for referrals, and where Colorado diverges from the federal floor. Derived from the live ruleset library.
Yes. Colorado has its own supplement marketing law, and Pre-Trip carries it as a live rule set, with every rule traced back to the section of law it comes from, checked 2026-08-04. On top of the federal rules that apply everywhere (the FTC Act, the TCPA, CAN-SPAM), Colorado adds a rule of its own, listed below with the section behind each one. A clean pass here means the copy cleared both.
C.R.S. 25-5-418, the advertising section of Colorado’s food, drug, device and cosmetic law. Subsection (1) deems an advertisement of a food false if it is false or misleading in any particular, and su
Every Colorado scan also runs the always-on federal layer: FTC deceptive health claims and endorsements, TCPA consent and revocation in calls and texts. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The claim types Colorado law puts off-limits in treatment marketing. Each is compiled from the cited section; the scanner reads your copy for them, and the patterns stay on the server.
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High riskClaims that a food or dietary supplement treats, cures, prevents or mitigates a named disease.
C.R.S. 25-5-418(2) provides that an advertisement representing a product to have an effect on an enumerated disease, a list that includes cancer, arthritis, diabetes, arteriosclerosis, appendicitis and baldness, is false, and 25-5-418(1) deems any advertisement of a food false if it is false or misleading in any particular. C.R.S. 25-5-402(1) defines advertisement to reach any representation made to induce a purchase.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
Our turmeric capsules treat arthritis and reverse inflammation.
A claim to treat or reverse a disease turns a supplement into an unapproved drug claim, which is the line DSHEA draws and the FTC Act reaches as a deceptive health claim.
Disease and cure claims · C.R.S. 25-5-418(1) (false advertisement of a food)
Curcumin is being studied for its role in joint comfort. This statement has not been evaluated by the FDA.
A structure and function claim with the required disclaimer, rather than a disease claim.
Colorado and federal sources
- C.R.S. 25-5-418(1) (false advertisement of a food) primary
- C.R.S. 25-5-402 (definition of advertisement) primary
- 15 U.S.C. 45 (FTC Act Section 5, official code viewer) primary
- 15 U.S.C. 52 (FTC Act Section 12, false advertisements, official code viewer) primary
- FTC Health Products Compliance Guidance (Dec. 2022) primary
- 16 CFR Part 255 Endorsement Guides, 2023 revision (Cornell LII mirror; ecfr.gov bot-blocked at authoring)
- 16 CFR 255.2 Consumer endorsements (Cornell LII mirror)
- 16 CFR 255.5 Disclosure of material connections (Cornell LII mirror)
- 16 CFR 251.1 Guide concerning use of the word Free (Cornell LII mirror)
- FTC's Endorsement Guides: What People Are Asking (FAQ) primary
- 47 CFR 64.1200, Delivery restrictions (current rule text) primary
- 47 U.S.C. 227, Telephone Consumer Protection Act primary
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Colorado reflects the library as of the build and changes as the law does.