FAQ
What Pre-Trip checks, where the rules come from, whether a pass counts as legal advice, and how your drafts are handled. If your question is not here, ask us and a human will answer.
The basics
Pre-Trip is a compliance scanner for regulated-health marketing. You paste an email, landing page, blog post, social post, or video creative, and it returns a pass or a precise, source-cited fix list, with every flag tied to the statute, rule, or platform policy it comes from. It is built by Kesey for marketing agencies and in-house teams.
Marketing agencies and in-house marketing teams shipping copy into regulated health verticals. It is written for the person drafting or approving the copy, not for a lawyer, so the output is a plain fix list rather than a legal memo.
Email, landing pages, blog posts, and social posts today, plus video creative, which Pre-Trip transcribes and screens. Each asset type carries its own free first check. The rules that apply adjust to the format, since an email has obligations a landing page does not.
The regulated-health verticals where advertising rules bite: addiction treatment, ketamine and psychedelic therapy, med spa and aesthetics, GLP-1 and weight loss, dental, cannabis, and telehealth, across all fifty states plus the always-on federal layer. Coverage deepens continuously, and the Coverage page lists exactly what is live.
A general model guesses from training data and cannot tell you which statute it relied on or whether that law still reads the way it did. Pre-Trip runs a curated library where every rule cites adopted law, carries a review date, and flags rather than passes when it goes stale, so a pass is auditable rather than a hunch.
Certification and per-asset review answer different questions. LegitScript audits a facility's public claims when it applies and again at renewal, which is what unlocks Google, Meta, and Microsoft inventory. It does not review the ad variants and landing pages written in the eleven months between. Pre-Trip checks the individual asset before it ships, against the state and federal rules that apply to it. If a client is going through certification, claim substantiation is the largest rejection category, and the same scan is a useful pre-audit of the site.
Accuracy and citations
No. Pre-Trip is a rigorous screen, not legal advice, and a pass is not a legal opinion. It clears the known, cited, compiled problems so the draft that reaches your counsel is already worth their time.
Every ruleset is built from adopted law and public platform policy, and every finding cites the specific statute, board rule, or policy behind it. Nothing rests on an uncited opinion, and if we cannot cite it, we do not flag it.
Each ruleset carries a review clock and a content hash. A rule only contributes to a clean pass while its verification is current and the content has not changed since. Every rule set records when it was last checked and what stands behind it: some are read line by line against the statutes they cite, and the rest have every rule traced back to the section of law it comes from. The coverage table shows which, per ruleset, because the two are not the same claim. When the clock expires or the text is edited, the rule reverts to pending automatically.
It means a rule that is unreviewed, expired, or not yet regulated still runs and still surfaces its findings, but it makes a clean pass impossible and the result tells you why. Pre-Trip would rather flag something for a human to check than stay quiet and let it through.
No, and it is not meant to. It removes the mechanical, repetitive catches so your counsel spends their time on judgment calls instead of the same twenty issues on every draft. Counsel decides, we help you arrive prepared.
Privacy and your data
No. Submitted drafts are processed in memory and never stored: not in our database, not in logs, not in analytics. Privacy by design is the point, and the Trust page documents exactly where that line sits.
Only aggregate metadata: the verdict shape, counts, which rulesets ran, the states and verticals, and for video the cost and duration. Your account row holds your email and, if you started a trial, a consent timestamp and the page you signed up from. None of it is your draft content.
Paste marketing copy, not records. Pre-Trip reads the words of an ad, not person-level data, so please keep patient information and anything identifiable out of it. The scanner is built to screen creative, not to process protected health information.
An uploaded video is transcribed, screened, and then deleted on every completion path, and the audio sent for transcription carries no account identity. The transcript lives only until your browser collects the result, then it too is deleted. A background janitor sweeps anything either step leaves behind.
No. We do not sell your data, and the only third parties involved are the named sub-processors that run the service, listed in the Privacy Policy. Your drafts are never among what is shared, because they are never kept.
Plans and billing
Yes. Your first check of each asset type is free, forever, with no card required to start. That is one free email scan, one landing-page scan, and so on, so you can see the library work on your own copy before you pay.
After the free checks you can buy a one-time token pack or subscribe to the monthly Bus Pass. Current prices are shown at checkout on the scanner, so they are always the live numbers rather than something that can drift out of date here.
The Bus Pass is a monthly subscription at $99. It carries a fair-use ceiling of 500 scans a month, which resets each billing period and does not roll over, but the ceiling is set well above what a working desk uses, so it is there to stop abuse rather than to be counted down. Token packs suit occasional or bursty use; the pass suits checking every piece you ship.
One submission of one asset against the rules for one state and vertical. Resolution runs in order: your free trial first, then any Bus Pass quota, then tokens. If you have run out of everything, the scanner tells you before it charges anything.
It refunds itself. A scan that spends an entitlement and then errors returns that entitlement automatically, so a server-side failure never costs you a token or a pass scan.
API and integrations
Yes. Pre-Trip offers a keyed REST API for a hard, pre-publish gate that blocks on a fail, running the same engine as the web scanner. You create and manage keys in your account on the scanner.
Yes. The Pre-Trip WordPress plugin screens a post before you publish it, showing the verdict and the cited fixes right in the editor. It is on the Integrations page along with everything else.
Yes. Pre-Trip ships a Model Context Protocol server, so an assistant can run a compliance check while you draft, using your API key. A one-click hosted connector that needs no install is in private beta.
Yes. Pre-Trip Compliance is live in the Chrome Web Store. Select copy on any page, in an email platform, an ad manager, or a CMS, and run the same check you would run in the scanner, with the same source-cited result. It works in any Chromium browser, and the Integrations page covers setup.
For agencies
Yes, that is exactly who it is for. Agencies use Pre-Trip to screen client copy before it ships and to hand clients a cited fix list rather than a vague worry. One account can check work across as many clients and states as you serve.
That is a question for you and your counsel, and it is more nuanced than many agencies expect: enforcement and platform bans can reach the agency, not just the advertiser. Pre-Trip lowers the odds of shipping a known problem, but it is a screen, not a shield. The agency-liability guide walks through the exposure.
Yes, and the Agency Pass is built for it: $499 a month, with up to 3,000 scans pooled across every client you ship for. One thing to be straight about, an account is a single login today, so a team shares one, or each person keeps their own and you run the volume through API keys. Per-seat logins are not built yet. Tell us how your team is set up and we will tell you honestly whether that works for you.
Yes. The Agency Pass is $499 a month with a fair-use ceiling of 3,000 scans, pooled across your whole roster. Client-ready reports carry your agency name and logo, and ruleset requests for your states and verticals go to the front of the queue. If your volume does not fit that shape, say so and we will work out what does.
Still have a question?
Tell us what you are trying to ship and where, and a human answers. If you want, paste a snippet and we will screen it as part of the reply.