Guides
Marketing that survives the paperwork.
Plain answers to the compliance questions agencies and in-house marketers hit shipping into regulated health verticals. Every legal claim is cited, dated, and derived from the same ruleset library the scanner reads.
What can you say?
The copywriting questions: the claims, disclaimers, and words that pass or flag when you are producing for a regulated client.
Can you use patient testimonials?
Two federal walls, one state trap, and the paperwork that is the whole point.
What can you sayTestimonial disclaimers, what the 2023 FTC standard requires
The disclaimer is not the shield most people think it is.
What can you sayAre before-and-after photos HIPAA compliant?
A face is an identifier, and the authorization is the whole job.
What can you sayCan practices respond to Google reviews?
You can reply. You just cannot confirm they were ever here.
What can you sayWords you can't use
The claim-type inventory, generated from the live library.
What can you sayCan rehab centers offer free travel or scholarship beds?
A comped bed can look like charity and land like a kickback. Here is where the line actually sits.
What can you sayFree consultation and discount rules for med spas
Free is a promise with fine print, and the FTC cares a great deal about the fine print.
What can you sayWhat 'clinically proven' costs to say
The phrase promises evidence. If the evidence is not already in a drawer, the phrase is the problem.
What can you saySuccess-rate claims in addiction treatment
A percentage is a factual claim, and both the FTC and North Carolina now expect the receipts.
What can you sayIs the Meta pixel HIPAA compliant?
The pixel is not banned, but on the wrong page it hands Meta a disclosure you were never allowed to make.
What can you sayEmail marketing rules for clinics
One promotional email can answer to two federal regimes at once.
What can you sayAdvertising ketamine therapy
Only one ketamine drug is approved for the mind, and it is not the one most clinics infuse.
What can you sayMarketing GLP-1 and semaglutide
Same molecule, very different ad, depending on whether a pharmacy or a manufacturer made it.
Before you take the client.
The agency-liability questions: comp structures, licensing, and criminal exposure to weigh before you sign a treatment center or med spa.
Is your agency liable for a client's marketing?
Three doctrines that do not care that you only wrote the copy.
Before you take the clientPer-lead and per-patient comp
The comp question that turns an invoice into a felony, plus the Colorado carve-out.
Before you take the clientDo you need a license to market addiction treatment?
Usually no, but Florida turned marketing itself into a licensed activity.
Before you take the clientBefore you sign: treatment-center clients
The compensation rule that can turn a marketing deal into a felony, and the diligence that keeps you clear.
Before you take the clientBefore you sign: med spa and wellness clients
Who owns the clinic, what the ads may claim, and the offer rules that decide whether the account is safe.
Before you take the clientLegitScript certification for agencies
The private gate in front of healthcare advertising: what it verifies, what it costs, and how to pass it fast.
Before you take the clientWhy was my rehab ad rejected?
Two reasons cover almost every disapproval, and both have a fix you can work in order.
Before you take the clientTennessee's lead-gen ban for treatment referrals
The per-lead model is out; the disclosed, flat-fee model survives.
Your state.
The citation layer: what each state adds on top of the federal floor, derived from the live ruleset library.
The 50-state matrix
Every jurisdiction, its coverage tier, and what applies. The whole map in one table.
Your stateThe federal layer
EKRA, 42 CFR Part 2, the FTC Act, CAN-SPAM: the rules every state shares.
Your stateArizona
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateCalifornia
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateColorado
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateDelaware
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateFlorida
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateGeorgia
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateLouisiana
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateNew Jersey
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateNew Mexico
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateNew York
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateNorth Carolina
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateOregon
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateTennessee
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateTexas
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateUtah
Live pack, last verified 2026-07-23. State claims, referral-pay limits, and penalties.
Your stateKentucky
Statute found, not yet modeled. Scans fail closed and surface the citation.
Your stateNevada
Statute found, not yet modeled. Scans fail closed and surface the citation.
Your stateWashington
Statute found, not yet modeled. Scans fail closed and surface the citation.
Your stateWest Virginia
Statute found, not yet modeled. Scans fail closed and surface the citation.
New and changing law.
What just passed or is about to: the statutes and bills reshaping treatment marketing, tracked as they move.
New Jersey's 2025 patient-brokering law
A stiffer crime, a wider net, and a marketing lawsuit that skips the prosecutor.
New and changing lawLouisiana Act 312 (2026), explained
A dedicated body-brokering crime that reaches the funnel, not just the facility.
New and changing lawArizona SB 1308, explained
The fraud scandal's legal aftermath: licensure, a referral-routing rule, and a felony scaled to the fee.
New and changing lawOhio HB 58 tracker
One duty already in force, one bill on the board, tracked as it moves.
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared.