Guides

Marketing that survives the paperwork.

Plain answers to the compliance questions agencies and in-house marketers hit shipping into regulated health verticals. Every legal claim is cited, dated, and derived from the same ruleset library the scanner reads.

What can you say?

The copywriting questions: the claims, disclaimers, and words that pass or flag when you are producing for a regulated client.

What can you say

Can you use patient testimonials?

Two federal walls, one state trap, and the paperwork that is the whole point.

What can you say

Testimonial disclaimers, what the 2023 FTC standard requires

The disclaimer is not the shield most people think it is.

What can you say

Are before-and-after photos HIPAA compliant?

A face is an identifier, and the authorization is the whole job.

What can you say

Can practices respond to Google reviews?

You can reply. You just cannot confirm they were ever here.

What can you say

Words you can't use

The claim-type inventory, generated from the live library.

What can you say

Can rehab centers offer free travel or scholarship beds?

A comped bed can look like charity and land like a kickback. Here is where the line actually sits.

What can you say

Free consultation and discount rules for med spas

Free is a promise with fine print, and the FTC cares a great deal about the fine print.

What can you say

What 'clinically proven' costs to say

The phrase promises evidence. If the evidence is not already in a drawer, the phrase is the problem.

What can you say

Success-rate claims in addiction treatment

A percentage is a factual claim, and both the FTC and North Carolina now expect the receipts.

What can you say

Is the Meta pixel HIPAA compliant?

The pixel is not banned, but on the wrong page it hands Meta a disclosure you were never allowed to make.

What can you say

Email marketing rules for clinics

One promotional email can answer to two federal regimes at once.

What can you say

Advertising ketamine therapy

Only one ketamine drug is approved for the mind, and it is not the one most clinics infuse.

What can you say

Marketing GLP-1 and semaglutide

Same molecule, very different ad, depending on whether a pharmacy or a manufacturer made it.

Before you take the client.

The agency-liability questions: comp structures, licensing, and criminal exposure to weigh before you sign a treatment center or med spa.

Before you take the client

Is your agency liable for a client's marketing?

Three doctrines that do not care that you only wrote the copy.

Before you take the client

Per-lead and per-patient comp

The comp question that turns an invoice into a felony, plus the Colorado carve-out.

Before you take the client

Do you need a license to market addiction treatment?

Usually no, but Florida turned marketing itself into a licensed activity.

Before you take the client

Before you sign: treatment-center clients

The compensation rule that can turn a marketing deal into a felony, and the diligence that keeps you clear.

Before you take the client

Before you sign: med spa and wellness clients

Who owns the clinic, what the ads may claim, and the offer rules that decide whether the account is safe.

Before you take the client

LegitScript certification for agencies

The private gate in front of healthcare advertising: what it verifies, what it costs, and how to pass it fast.

Before you take the client

Why was my rehab ad rejected?

Two reasons cover almost every disapproval, and both have a fix you can work in order.

Before you take the client

Tennessee's lead-gen ban for treatment referrals

The per-lead model is out; the disclosed, flat-fee model survives.

Your state.

The citation layer: what each state adds on top of the federal floor, derived from the live ruleset library.

Your state

The 50-state matrix

Every jurisdiction, its coverage tier, and what applies. The whole map in one table.

Your state

The federal layer

EKRA, 42 CFR Part 2, the FTC Act, CAN-SPAM: the rules every state shares.

Your state

Arizona

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

California

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

Colorado

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

Delaware

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

Florida

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Your state

Georgia

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

Kentucky

Live pack, last verified 2026-08-11. State claims, referral-pay limits, and penalties.

Your state

Nevada

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

New York

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

North Carolina

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

Oregon

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

Texas

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Your state

Utah

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

West Virginia

Live pack, last verified 2026-07-30. State claims, referral-pay limits, and penalties.

Your state

Louisiana

Pack drafted from primary sources, awaiting publisher review. Scans fail closed.

Your state

New Jersey

Pack drafted from primary sources, awaiting publisher review. Scans fail closed.

Your state

New Mexico

Pack drafted from primary sources, awaiting publisher review. Scans fail closed.

Your state

Ohio

Adopted obligation carried as a counsel advisory, not compiled into pass-or-fail rules.

Your state

Tennessee

Pack drafted from primary sources, awaiting publisher review. Scans fail closed.

Your state

Washington

New and changing law.

What just passed or is about to: the statutes and bills reshaping treatment marketing, tracked as they move.

New and changing law

New Jersey's 2025 patient-brokering law

A stiffer crime, a wider net, and a marketing lawsuit that skips the prosecutor.

New and changing law

Louisiana Act 312 (2026), explained

A dedicated body-brokering crime that reaches the funnel, not just the facility.

New and changing law

Arizona SB 1308, explained

The fraud scandal's legal aftermath: licensure, a referral-routing rule, and a felony scaled to the fee.

New and changing law

Ohio HB 58 tracker

One duty already in force, one bill on the board, tracked as it moves.

Cannabis and hemp.

The one vertical where pre-publication review is already the law in part of the map. State advertising rules, required warnings, and the federal hemp redefinition, derived from the live ruleset library.

Cannabis and hemp

Colorado cannabis marketing rules

The MED's signage and advertising series: five claim prohibitions and one required notice, cited rule by rule.

Cannabis and hemp

New Mexico cannabis advertising rules

The state with the heaviest required furniture: six mandatory statements, a substantiation rule, and a channel restriction most briefs miss.

Cannabis and hemp

New York cannabis marketing rules

The revised Part 129, in effect since December 2025: seven claim rules and four pieces of required furniture, cited line by line.

Cannabis and hemp

Oregon marijuana advertising rules

The OLCC's advertising restrictions: seven claim rules, three verbatim warnings, and the tone test most edgy cannabis copy fails.

Cannabis and hemp

Florida medical marijuana advertising

The pre-clearance state: DOH approval before the ad runs, a flat influencer ban, five verbatim notices, and an emergency rule that reset the field on the last day of 2025.

Cannabis and hemp

The 2026 federal hemp redefinition

Enacted November 2025, effective November 2026: the per-container cap and the synthesized-cannabinoid exclusion that turn Farm-Bill-compliant copy into a deadline.

Dental practices.

What dental boards let a practice claim: guarantees, pain promises, and the disclosures a discount or free exam offer has to carry. Derived from the live ruleset library.

Dental

California

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Dental

Florida

Live pack, last verified 2026-07-29. State claims, referral-pay limits, and penalties.

Dental

New York

Live pack, last verified 2026-07-31. State claims, referral-pay limits, and penalties.

Dental

Oregon

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Dental

Texas

Live pack, last verified 2026-07-29. State claims, referral-pay limits, and penalties.

Dental

Washington

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Supplements and nutraceuticals.

Where a structure and function claim becomes a drug claim, plus the state warning regimes a label and a landing page both have to satisfy. Derived from the live ruleset library.

Supplements

California

Live pack, last verified 2026-07-24. State claims, referral-pay limits, and penalties.

Supplements

Colorado

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Supplements

Florida

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Supplements

New York

Live pack, last verified 2026-07-24. State claims, referral-pay limits, and penalties.

Supplements

Oregon

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Supplements

Texas

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Psilocybin services.

The newest regulated vertical in the library, and the one with the fewest states: what a licensed service centre may say about outcomes, safety and who the programme is for.

Psilocybin

Colorado

Live pack, last verified 2026-07-29. State claims, referral-pay limits, and penalties.

Psilocybin

Oregon

Live pack, last verified 2026-07-29. State claims, referral-pay limits, and penalties.

Longevity and anti-aging.

Age-reversal and biological-age claims, and the warning rules that follow the compounds these clinics sell. Derived from the live ruleset library.

Longevity

California

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Longevity

Florida

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Longevity

New York

Live pack, last verified 2026-07-31. State claims, referral-pay limits, and penalties.

Longevity

Oregon

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Longevity

Texas

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Longevity

Washington

Live pack, last verified 2026-08-04. State claims, referral-pay limits, and penalties.

Mental health and therapy.

What licensing boards let a therapy or psychiatry practice say. Every state here is a live pack: the claims its board rules limit, what has to be disclosed, and the section behind each one. States not listed have not been surveyed for this vertical yet, which the scanner says plainly rather than implying there is nothing to find.

Mental health

AI visibility.

Whether ChatGPT, Claude, Perplexity, and Gemini name your business when buyers ask, and how that gets measured.

AI visibility

What AI visibility tracking is

Tracking without optimization tells you where you stand. Optimization without tracking is a guess.

Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared.