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Longevity marketing rules in Florida
What you can claim, how you can pay for referrals, and where Florida diverges from the federal floor. Derived from the live ruleset library.
Yes. Florida has its own longevity and anti-aging marketing law, and Pre-Trip carries it as a live rule set, with every rule traced back to the section of law it comes from, checked 2026-08-04. On top of the federal rules that apply everywhere (the FTC Act, HIPAA, the TCPA, CAN-SPAM), Florida adds 5 rules of its own, listed below with the section behind each one. A clean pass here means the copy cleared both.
Fla. Stat. 456.072(1), the grounds for discipline that apply across chapter 456, Health Professions and Occupations: General Provisions. Paragraph (a) reaches making misleading, deceptive, or fraudule
Every Florida scan also runs the always-on federal layer: FTC deceptive health claims and endorsements, TCPA consent and revocation in calls and texts. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The claim types Florida law puts off-limits in treatment marketing. Each is compiled from the cited section; the scanner reads your copy for them, and the patterns stay on the server.
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High riskPromises of a cure, a guaranteed result, or any claim likely to create a false or unjustified expectation of a favorable outcome.
Fla. Stat. 456.072(1)(a) makes it a ground for discipline to make misleading, deceptive, or fraudulent representations in or related to the practice of a profession, and (1)(m) reaches deceptive, untrue, or fraudulent representations. A guaranteed clinical or cosmetic outcome cannot be substantiated for an individual patient, so advertising one is a misleading representation related to the practice.
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FlagClaims of being the best, top, leading or number one provider without substantiation.
A bare ranking a licensee cannot substantiate is a misleading representation related to the practice of a profession under Fla. Stat. 456.072(1)(a). A substantiated comparison is not reached, so the defect is the unsupported assertion.
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FlagClaims that a procedure or product is clinically or scientifically proven, where the claim cannot be substantiated by reliable, peer reviewed, published scientific studies.
Asserting clinical or scientific proof the licensee cannot produce is a misleading or untrue representation related to the practice of a profession under Fla. Stat. 456.072(1)(a) and (1)(m). The claim is not reached where the evidence genuinely exists.
The exposure Florida attaches to a marketing violation, by tier. Exact amounts and elements live in the cited statute.
- CivilCivil penalties per violation and deceptive-practices exposure. Amounts are in the cited section.
- LicenseAdvertising violations can trigger license discipline for the facility or the provider.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
Reverse your biological age by ten years, guaranteed.
A guaranteed reversal of biological ageing. The claim is unsubstantiated on its face and the guarantee compounds it.
Age-reversal claims · Fla. Stat. 456.072 (grounds for discipline across the health professions)
Our programme tracks the markers your clinician selects and reviews them with you every quarter.
Describes the service and what is measured without promising a result.
Florida and federal sources
- Fla. Stat. 456.072 (grounds for discipline across the health professions) primary
- Fla. Stat. 456.062 (advertisement of free or discounted services) primary
- 15 U.S.C. 45 (FTC Act Section 5, official code viewer) primary
- 15 U.S.C. 52 (FTC Act Section 12, false advertisements, official code viewer) primary
- FTC Health Products Compliance Guidance (Dec. 2022) primary
- 16 CFR Part 255 Endorsement Guides, 2023 revision (Cornell LII mirror; ecfr.gov bot-blocked at authoring)
- 16 CFR 255.2 Consumer endorsements (Cornell LII mirror)
- 16 CFR 255.5 Disclosure of material connections (Cornell LII mirror)
- 16 CFR 251.1 Guide concerning use of the word Free (Cornell LII mirror)
- FTC's Endorsement Guides: What People Are Asking (FAQ) primary
- 47 CFR 64.1200, Delivery restrictions (current rule text) primary
- 47 U.S.C. 227, Telephone Consumer Protection Act primary
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Florida reflects the library as of the build and changes as the law does.