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Mental health marketing rules in Ohio
What you can claim, how you can pay for referrals, and where Ohio diverges from the federal floor. Derived from the live ruleset library.
Yes. Ohio has its own mental health advertising law, and Pre-Trip carries it as a live rule set, with every rule traced back to the section of law it comes from, checked 2026-07-31. On top of the federal rules that apply everywhere (the FTC Act, HIPAA, the TCPA, CAN-SPAM), Ohio adds 2 rules of its own, listed below with the section behind each one. A clean pass here means the copy cleared both.
Ohio Admin. Code 4757-5-02 (code of ethical practice for counselors, social workers and marriage and family therapists), which forbids misrepresenting professional qualifications and forbids using ide
Every Ohio scan also runs the always-on federal layer: FTC deceptive health claims and endorsements, TCPA consent and revocation in calls and texts. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The claim types Ohio law puts off-limits in treatment marketing. Each is compiled from the cited section; the scanner reads your copy for them, and the patterns stay on the server.
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High riskPromises of cure, guaranteed recovery, or any claim of a guaranteed treatment outcome.
Ohio's code of ethical practice bars a licensee from misrepresenting, directly, indirectly or by implication, their professional qualifications, including area of competence. A promise of cure or a guaranteed outcome asserts a competence no course of psychotherapy has.
Ohio Admin. Code 4757-5-02
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FlagClaims of being the best, top, leading or number one provider without substantiation.
A claim of being the best or most effective provider misrepresents professional qualifications by implication unless it can be supported, which Ohio Admin. Code 4757-5-02 forbids.
Ohio Admin. Code 4757-5-02
The exposure Ohio attaches to a marketing violation, by tier. Exact amounts and elements live in the cited statute.
- LicenseAdvertising violations can trigger license discipline for the facility or the provider.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
We guarantee you will be free of anxiety after eight sessions.
A guaranteed treatment outcome. No course of psychotherapy can promise a result for a given client, and the claim is unsubstantiated on its face.
Cure and guarantee claims · Ohio Admin. Code 4757-5-02 (code of ethical practice)
Cognitive behavioral therapy is an evidence-based treatment for anxiety, and most clients meet weekly for several months.
Describes the treatment and what the evidence supports without promising this reader a result.
Ohio and federal sources
- Ohio Admin. Code 4757-5-02 (code of ethical practice) primary
- Ohio Rev. Code 4757.36 (counselor and social worker discipline)
- Ohio Admin. Code 4732-17-01 (psychology rules of conduct)
- 15 U.S.C. 45 (FTC Act Section 5, official code viewer) primary
- 15 U.S.C. 52 (FTC Act Section 12, false advertisements, official code viewer) primary
- FTC Health Products Compliance Guidance (Dec. 2022) primary
- 16 CFR Part 255 Endorsement Guides, 2023 revision (Cornell LII mirror; ecfr.gov bot-blocked at authoring)
- 16 CFR 255.2 Consumer endorsements (Cornell LII mirror)
- 16 CFR 255.5 Disclosure of material connections (Cornell LII mirror)
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Ohio reflects the library as of the build and changes as the law does.