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Addiction treatment marketing rules in Arizona
What you can claim, how you can pay for referrals, and where Arizona diverges from the federal floor. Derived from the live ruleset library.
Yes. Arizona has its own addiction-treatment marketing law, and Pre-Trip carries it as a live, human-reviewed ruleset, last verified 2026-07-23. On top of the federal floor that applies everywhere (EKRA, 42 CFR Part 2, and the FTC Act), Arizona adds state-specific limits on what you can claim and how you can pay for referrals. A clean pass here means the copy cleared both layers.
A.R.S. 44-1522 (Arizona Consumer Fraud Act; unlawful deception, deceptive or unfair acts, false promise, misrepresentation, or concealment of a material fact in connection with the sale or advertiseme
Every Arizona scan also runs the always-on federal layer: 42 CFR Part 2 confidentiality and FTC endorsement rules in addic, Platform certification requirements for addiction treatment adve, EKRA referral remuneration in marketing copy, FTC deceptive health claims and endorsements. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The claim types Arizona law puts off-limits in treatment marketing. Each is compiled from the cited section; the scanner reads your copy for them, and the patterns stay on the server.
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High riskPromises of cure or guarantees of treatment success for substance use disorder.
Promises of cure or guarantees of recovery, sobriety, or treatment success are a false promise or misrepresentation in connection with the advertisement of services, an unlawful practice under the Arizona Consumer Fraud Act, A.R.S. 44-1522.
A.R.S. 44-1522 (Arizona Consumer Fraud Act), https://www.azleg.gov/ars/44/01522.htm
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High riskOffers of free or covered travel, airfare, lodging, or scholarship beds as an inducement to enter treatment.
Free or covered travel, airfare, lodging, or a scholarship bed offered as a misleading inducement to enter treatment is a deceptive act in connection with the advertisement of services under the Arizona Consumer Fraud Act, A.R.S. 44-1522. Where the inducement is a thing of value given, directly or indirectly, in cash or in kind, for referring a person or for a person accepting or acknowledging enrollment, A.R.S. 13-3730 separately makes it a felony graded by value: a class 3 felony at $1,000 or more, a class 4 felony above $100 and below $1,000, and a class 6 felony at $100 or less.
A.R.S. 44-1522 (Arizona Consumer Fraud Act); A.R.S. 13-3730, https://www.azleg.gov/ars/44/01522.htm
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High riskOffering to provide or arrange transportation to treatment or admission.
Transportation offered as a misleading inducement to enter treatment or complete admission is a deceptive act under the Arizona Consumer Fraud Act, A.R.S. 44-1522; if furnished as a thing of value for a referral or enrollment it also implicates A.R.S. 13-3730, a felony graded by value. A licensed facility transporting its own admitted patients as a clinical service is not the target; this rule flags transportation offered to induce enrollment.
A.R.S. 44-1522 (Arizona Consumer Fraud Act); A.R.S. 13-3730, https://www.azleg.gov/ars/44/01522.htm
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FlagA directory, helpline, or placement service describing itself as independent, unbiased, or neutral in copy that routes callers to treatment providers.
An independence, neutrality, or impartiality claim by a directory, helpline, or placement service that in fact routes callers to paying substance use disorder providers is a deception or misrepresentation in the advertisement of services under the Arizona Consumer Fraud Act, A.R.S. 44-1522; the underlying paid-referral arrangement is separately reached by A.R.S. 13-3730 as consideration for referring a person to a treatment facility or sober living home.
A.R.S. 44-1522 (Arizona Consumer Fraud Act); A.R.S. 13-3730, https://www.azleg.gov/ars/44/01522.htm
The exposure Arizona attaches to a marketing violation, by tier. Exact amounts and elements live in the cited statute.
- CriminalPatient-brokering or referral-payment conduct can carry criminal exposure. The tier is in the cited statute.
- CivilCivil penalties per violation and deceptive-practices exposure. Amounts are in the cited section.
- LicenseAdvertising violations can trigger license discipline for the facility or the provider.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
Our program guarantees your recovery from addiction, for good.
A promise of cure or a guaranteed outcome for substance use disorder. Outcomes cannot be guaranteed, and the claim is unsubstantiated on its face.
Cure and guarantee claims · A.R.S. 44-1522 (Arizona Consumer Fraud Act, unlawful practices)
Our program gives people the tools and the support to build lasting recovery.
Describes the service and the support without promising a guaranteed result.
Compensation for marketers, recruiters, or referral partners described as paid per admission, per patient, per referral, or per placement, or otherwise conditioned on the volume or value of patients delivered.. In Arizona, A.R.S. 13-3730 makes offering, paying, soliciting, or receiving referral remuneration or a split-fee for a sober living home or SUD treatment facility a felony tiered by the value of the consideration, a class 3 felony at $1,000 or more.
18 U.S.C. 220 makes paying or receiving remuneration for referrals to recovery homes, clinical treatment facilities, or labs a federal crime, up to $200,000 and 10 years per occurrence, and labeling t
Arizona and federal sources
- A.R.S. 44-1522 (Arizona Consumer Fraud Act, unlawful practices) primary
- A.R.S. 13-3730 (patient brokering; sober living homes and SUD treatment facilities) primary
- A.R.S. 36-2062 (sober living home licensure required) primary
- A.R.S. 36-2063 (sober living home civil penalty; ADHS) primary
- 42 C.F.R. Part 2 (eCFR current text) primary
- 16 C.F.R. Part 255 Endorsement Guides primary
- HHS fact sheet, 42 CFR Part 2 Final Rule (2024)
- 15 U.S.C. 45d (OARFPA 2018) primary
- Google Ads Healthcare and medicines policy primary
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Arizona reflects the library as of the build and changes as the law does.