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Addiction treatment marketing rules in Arizona
What you can claim, how you can pay for referrals, and where Arizona diverges from the federal floor. Derived from the live ruleset library.
Yes. Arizona has its own addiction-treatment marketing law, and Pre-Trip carries it as a live rule set, with every rule traced back to the section of law it comes from, checked 2026-07-30. On top of the federal rules that apply everywhere (42 CFR Part 2, the ad platforms' healthcare policies, EKRA, the FTC Act, HIPAA, the TCPA, CAN-SPAM), Arizona adds 4 rules of its own, listed below with the section behind each one. A clean pass here means the copy cleared both.
A.R.S. 44-1522 (Arizona Consumer Fraud Act; unlawful deception, deceptive or unfair acts, false promise, misrepresentation, or concealment of a material fact in connection with the sale or advertiseme
Every Arizona scan also runs the always-on federal layer: 42 CFR Part 2 confidentiality and FTC endorsement rules in addic, Platform certification requirements for addiction treatment adve, EKRA referral remuneration in marketing copy, FTC deceptive health claims and endorsements, TCPA consent and revocation in calls and texts. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The claim types Arizona law puts off-limits in treatment marketing. Each is compiled from the cited section; the scanner reads your copy for them, and the patterns stay on the server.
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High riskPromises of cure or guarantees of treatment success for substance use disorder.
Promises of cure or guarantees of recovery, sobriety, or treatment success are a false promise or misrepresentation in connection with the advertisement of services, an unlawful practice under the Arizona Consumer Fraud Act, A.R.S. 44-1522.
A.R.S. 44-1522(A)
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High riskOffers of free or covered travel, airfare, lodging, or scholarship beds as an inducement to enter treatment.
A.R.S. 44-1522(A) makes unlawful any deception, deceptive or unfair act, false promise, misrepresentation, or concealment of a material fact made with intent that others rely on it, in connection with the advertisement of merchandise or services. A free-travel or scholarship-bed offer is reachable under it when the offer is misleading or its material conditions are concealed, which is how these offers are normally written. Arizona does NOT impose a per se ban on the offer itself: A.R.S. 13-3730 is a patient brokering statute reaching consideration paid for REFERRING or accepting a patient, not an inducement offered to the patient, so if value moves for a referral behind the copy that statute is the separate and more serious exposure, at class 3 to class 6 felony tiers.
A.R.S. 44-1522(A)
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FlagA directory, helpline, or placement service describing itself as independent, unbiased, or neutral in copy that routes callers to treatment providers.
An independence or neutrality claim by a service that in fact routes callers to paying providers is a misrepresentation, and a concealment of a material fact made with intent that the reader rely on it, in connection with the advertisement of services, which A.R.S. 44-1522(A) declares an unlawful practice whether or not any person was in fact misled. A.R.S. 13-3730 is not cited here: it turns on remuneration for a referral, and this rule is breached by the misrepresentation itself even where no money changes hands.
A.R.S. 44-1522(A)
The exposure Arizona attaches to a marketing violation, by tier. Exact amounts and elements live in the cited statute.
- CriminalPatient-brokering or referral-payment conduct can carry criminal exposure. The tier is in the cited statute.
- CivilCivil penalties per violation and deceptive-practices exposure. Amounts are in the cited section.
- LicenseAdvertising violations can trigger license discipline for the facility or the provider.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
Our program guarantees your recovery from addiction, for good.
A promise of cure or a guaranteed outcome for substance use disorder. Outcomes cannot be guaranteed, and the claim is unsubstantiated on its face.
Cure and guarantee claims · A.R.S. 44-1522 (Arizona Consumer Fraud Act, unlawful practices)
Our program gives people the tools and the support to build lasting recovery.
Describes the service and the support without promising a guaranteed result.
Compensation for marketers, recruiters, or referral partners described as paid per admission, per patient, per referral, or per placement, or otherwise conditioned on the volume or value of patients delivered.. In Arizona, A.R.S. 13-3730 makes offering, paying, soliciting, or receiving referral remuneration or a split-fee for a sober living home or SUD treatment facility a felony tiered by the value of the consideration, a class 3 felony at $1,000 or more.
18 U.S.C. 220 makes paying or receiving remuneration for referrals to recovery homes, clinical treatment facilities, or labs a federal crime, up to $200,000 and 10 years per occurrence, and labeling t
Arizona and federal sources
- A.R.S. 44-1522 (Arizona Consumer Fraud Act, unlawful practices) primary
- A.R.S. 13-3730 (patient brokering; sober living homes and SUD treatment facilities) primary
- A.R.S. 36-2062 (sober living home licensure required) primary
- A.R.S. 36-2063 (sober living home civil penalty; ADHS) primary
- 42 C.F.R. Part 2 (eCFR current text) primary
- 16 C.F.R. Part 255 Endorsement Guides primary
- HHS fact sheet, 42 CFR Part 2 Final Rule (2024)
- 15 U.S.C. 45d (OARFPA 2018) primary
- Google Ads Healthcare and medicines policy primary
- Meta advertising standards, addiction treatment primary
- LegitScript addiction treatment certification
- 18 U.S.C. 220 (EKRA) primary
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Arizona reflects the library as of the build and changes as the law does.