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Addiction treatment marketing rules in Georgia
What you can claim, how you can pay for referrals, and where Georgia diverges from the federal floor. Derived from the live ruleset library.
Yes. Georgia has its own addiction-treatment marketing law, and Pre-Trip carries it as a live, human-reviewed ruleset, last verified 2026-07-23. On top of the federal floor that applies everywhere (EKRA, 42 CFR Part 2, and the FTC Act), Georgia adds state-specific limits on what you can claim and how you can pay for referrals. A clean pass here means the copy cleared both layers.
Georgia patient brokering law, O.
Every Georgia scan also runs the always-on federal layer: 42 CFR Part 2 confidentiality and FTC endorsement rules in addic, Platform certification requirements for addiction treatment adve, EKRA referral remuneration in marketing copy, FTC deceptive health claims and endorsements. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The claim types Georgia law puts off-limits in treatment marketing. Each is compiled from the cited section; the scanner reads your copy for them, and the patterns stay on the server.
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High riskPromises of cure or guarantees of treatment success for substance use disorder.
Promises of cure or guarantees of treatment outcome are unfair or deceptive acts declared unlawful under the Georgia Fair Business Practices Act, O.C.G.A. 10-1-393(a), which reaches representing that services have benefits they do not have (10-1-393(b)(5)); Georgia's patient-brokering safe harbor separately bars a paid information service from making promises of cure or guarantees of treatment (O.C.G.A. 26-5-80(c)(8)(B)).
O.C.G.A. 10-1-393(a) (Fair Business Practices Act); O.C.G.A. 26-5-80
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High riskOffers of free or covered travel, airfare, lodging, or scholarship beds as an inducement to enter treatment.
Free travel or lodging offered as a misleading inducement is an unfair or deceptive act under O.C.G.A. 10-1-393(a). Where the inducement is tied to a referral, O.C.G.A. 26-5-80 prohibits remuneration for referrals to or from a substance abuse provider, tiered by patient count.
O.C.G.A. 10-1-393(a) (Fair Business Practices Act); O.C.G.A. 26-5-80
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High riskOffering to provide or arrange transportation to treatment or admission.
Transportation offered as a misleading inducement is a deceptive act under O.C.G.A. 10-1-393(a); Georgia's paid information-service safe harbor is unavailable to a service that arranges transportation of a consumer (O.C.G.A. 26-5-80(c)(8)(C)).
O.C.G.A. 10-1-393(a) (Fair Business Practices Act); O.C.G.A. 26-5-80
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FlagA directory, helpline, or placement service describing itself as independent, unbiased, or neutral in copy that routes callers to treatment providers.
An independence or neutrality claim by a service that in fact routes callers to paying providers is deceptive under O.C.G.A. 10-1-393(a). Georgia's information-service safe harbor at 26-5-80(c)(8) shelters a paid provider directory only where it does not steer a consumer to a particular provider; a false claim of independence forfeits that footing.
O.C.G.A. 10-1-393(a) (Fair Business Practices Act); O.C.G.A. 26-5-80
The exposure Georgia attaches to a marketing violation, by tier. Exact amounts and elements live in the cited statute.
- CriminalPatient-brokering or referral-payment conduct can carry criminal exposure. The tier is in the cited statute.
- CivilCivil penalties per violation and deceptive-practices exposure. Amounts are in the cited section.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
Our program guarantees your recovery from addiction, for good.
A promise of cure or a guaranteed outcome for substance use disorder. Outcomes cannot be guaranteed, and the claim is unsubstantiated on its face.
Cure and guarantee claims · O.C.G.A. 26-5-80 (Prohibition on Patient Brokering), SB 4 (2021) signed text
Our program gives people the tools and the support to build lasting recovery.
Describes the service and the support without promising a guaranteed result.
Compensation for marketers, recruiters, or referral partners described as paid per admission, per patient, per referral, or per placement, or otherwise conditioned on the volume or value of patients delivered.. In Georgia, O.C.G.A. 26-5-80 makes referral remuneration to or from a substance abuse provider an offense tiered by patient count, a misdemeanor under ten patients and a felony at ten or more; conduct lawful under the federal Anti-Kickback Statute is carved out at subsection (c).
18 U.S.C. 220 makes paying or receiving remuneration for referrals to recovery homes, clinical treatment facilities, or labs a federal crime, up to $200,000 and 10 years per occurrence, and labeling t
Georgia and federal sources
- O.C.G.A. 26-5-80 (Prohibition on Patient Brokering), SB 4 (2021) signed text primary
- O.C.G.A. 10-1-393 (Fair Business Practices Act, unlawful acts) primary
- Georgia General Assembly SB 4 (2021) bill page primary
- 42 C.F.R. Part 2 (eCFR current text) primary
- 16 C.F.R. Part 255 Endorsement Guides primary
- HHS fact sheet, 42 CFR Part 2 Final Rule (2024)
- 15 U.S.C. 45d (OARFPA 2018) primary
- Google Ads Healthcare and medicines policy primary
- Meta advertising standards, addiction treatment primary
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Georgia reflects the library as of the build and changes as the law does.