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Addiction treatment marketing rules in Colorado
What you can claim, how you can pay for referrals, and where Colorado diverges from the federal floor. Derived from the live ruleset library.
Yes. Colorado has its own addiction-treatment marketing law, and Pre-Trip carries it as a live, human-reviewed ruleset, last verified 2026-07-23. On top of the federal floor that applies everywhere (EKRA, 42 CFR Part 2, and the FTC Act), Colorado adds state-specific limits on what you can claim and how you can pay for referrals. A clean pass here means the copy cleared both layers.
Colorado Consumer Protection Act, C.
Every Colorado scan also runs the always-on federal layer: 42 CFR Part 2 confidentiality and FTC endorsement rules in addic, Platform certification requirements for addiction treatment adve, EKRA referral remuneration in marketing copy, FTC deceptive health claims and endorsements. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The claim types Colorado law puts off-limits in treatment marketing. Each is compiled from the cited section; the scanner reads your copy for them, and the patterns stay on the server.
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High riskPromises of cure or guarantees of treatment success for substance use disorder.
Promises of cure or guarantees of treatment outcome are deceptive trade practices under the Colorado Consumer Protection Act, C.R.S. 6-1-105, carrying a civil penalty up to $20,000 per violation under 6-1-112 plus private and AG enforcement.
C.R.S. 6-1-105 (deceptive trade practices); 6-1-112
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High riskOffers of free or covered travel, airfare, lodging, or scholarship beds as an inducement to enter treatment.
Free travel or lodging offered as an inducement, presented misleadingly, is a deceptive trade practice under C.R.S. 6-1-105 (up to $20,000 per violation under 6-1-112). Note: per-patient compensation to independent marketing agents is expressly permitted in Colorado under C.R.S. 12-245-224(1)(q) and is not flagged as a state violation.
C.R.S. 6-1-105; 6-1-112
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High riskOffering to provide or arrange transportation to treatment or admission.
Transportation offered as a misleading inducement is a deceptive trade practice under C.R.S. 6-1-105 (up to $20,000 per violation under 6-1-112).
C.R.S. 6-1-105; 6-1-112
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FlagA directory, helpline, or placement service describing itself as independent, unbiased, or neutral in copy that routes callers to treatment providers.
An independence or neutrality claim by a service that in fact routes callers to paying providers is a deceptive trade practice under C.R.S. 6-1-105. Colorado permits paying independent marketing agents per C.R.S. 12-245-224(1)(q); the deceptive-marketing problem is the false claim of independence, not the payment.
C.R.S. 6-1-105; 6-1-112
The exposure Colorado attaches to a marketing violation, by tier. Exact amounts and elements live in the cited statute.
- CivilCivil penalties per violation and deceptive-practices exposure. Amounts are in the cited section.
- LicenseAdvertising violations can trigger license discipline for the facility or the provider.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
Our program guarantees your recovery from addiction, for good.
A promise of cure or a guaranteed outcome for substance use disorder. Outcomes cannot be guaranteed, and the claim is unsubstantiated on its face.
Cure and guarantee claims · C.R.S. 6-1-105 (deceptive trade practices)
Our program gives people the tools and the support to build lasting recovery.
Describes the service and the support without promising a guaranteed result.
Compensation for marketers, recruiters, or referral partners described as paid per admission, per patient, per referral, or per placement, or otherwise conditioned on the volume or value of patients delivered.. COLORADO DIVERGENCE CAUTION: Colorado's practice act expressly permits per-patient compensation to independent marketing agents (C.R.S. 12-245-224(1)(q)); this state carve-out provides no defense to EKRA's federal criminal prohibition.
18 U.S.C. 220 makes paying or receiving remuneration for referrals to recovery homes, clinical treatment facilities, or labs a federal crime, up to $200,000 and 10 years per occurrence, and labeling t
Colorado and federal sources
- C.R.S. 6-1-105 (deceptive trade practices) primary
- C.R.S. 6-1-112 (CCPA civil penalties) primary
- C.R.S. 12-245-224(1)(q) (referral remuneration carve-out) primary
- 2 CCR 502-1 (BHA provider rules)
- 42 C.F.R. Part 2 (eCFR current text) primary
- 16 C.F.R. Part 255 Endorsement Guides primary
- HHS fact sheet, 42 CFR Part 2 Final Rule (2024)
- 15 U.S.C. 45d (OARFPA 2018) primary
- Google Ads Healthcare and medicines policy primary
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Colorado reflects the library as of the build and changes as the law does.