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Addiction treatment marketing rules in Oregon
What you can claim, how you can pay for referrals, and where Oregon diverges from the federal floor. Derived from the live ruleset library.
Yes. Oregon has its own addiction-treatment marketing law, and Pre-Trip carries it as a live rule set, with every rule traced back to the section of law it comes from, checked 2026-07-30. On top of the federal rules that apply everywhere (42 CFR Part 2, the ad platforms' healthcare policies, EKRA, the FTC Act, HIPAA, the TCPA, CAN-SPAM), Oregon adds 2 rules of its own, listed below with the section behind each one. A clean pass here means the copy cleared both.
Oregon Unlawful Trade Practices Act, ORS 646.
Every Oregon scan also runs the always-on federal layer: 42 CFR Part 2 confidentiality and FTC endorsement rules in addic, Platform certification requirements for addiction treatment adve, EKRA referral remuneration in marketing copy, FTC deceptive health claims and endorsements, TCPA consent and revocation in calls and texts. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The claim types Oregon law puts off-limits in treatment marketing. Each is compiled from the cited section; the scanner reads your copy for them, and the patterns stay on the server.
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High riskPromises of cure or guarantees of treatment success for substance use disorder.
A promise of cure or a guarantee of treatment outcome represents that services have characteristics, uses or benefits that they do not have, an unlawful trade practice under ORS 646.608(1)(e), enforceable by the Attorney General with penalties under ORS 646.642.
ORS 646.608(1)(e); ORS 646.642
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FlagA directory, helpline, or placement service describing itself as independent, unbiased, or neutral in copy that routes callers to treatment providers.
An independence or neutrality claim by a service that in fact routes callers to paying providers is a representation of an affiliation, connection or association the person does not have under ORS 646.608(1)(c), and a representation that the service has a status or qualification it does not have under 646.608(1)(e). Penalties run under ORS 646.642.
ORS 646.608(1)(c); ORS 646.608(1)(e); ORS 646.642
The exposure Oregon attaches to a marketing violation, by tier. Exact amounts and elements live in the cited statute.
- CivilCivil penalties per violation and deceptive-practices exposure. Amounts are in the cited section.
- LicenseAdvertising violations can trigger license discipline for the facility or the provider.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
Our program guarantees your recovery from addiction, for good.
A promise of cure or a guaranteed outcome for substance use disorder. Outcomes cannot be guaranteed, and the claim is unsubstantiated on its face.
Cure and guarantee claims · ORS 646.608 (unlawful trade practices)
Our program gives people the tools and the support to build lasting recovery.
Describes the service and the support without promising a guaranteed result.
Compensation for marketers, recruiters, or referral partners described as paid per admission, per patient, per referral, or per placement, or otherwise conditioned on the volume or value of patients delivered.. In Oregon, no state brokering analog was located, so referral-remuneration exposure is federal-only under EKRA.
18 U.S.C. 220 makes paying or receiving remuneration for referrals to recovery homes, clinical treatment facilities, or labs a federal crime, up to $200,000 and 10 years per occurrence, and labeling t
Oregon and federal sources
- ORS 646.608 (unlawful trade practices) primary
- ORS 646.642 (civil penalties) primary
- ORS 646.638 (private action) primary
- OAR 309-008-0100 (OHA behavioral health certification) primary
- 42 C.F.R. Part 2 (eCFR current text) primary
- 16 C.F.R. Part 255 Endorsement Guides primary
- HHS fact sheet, 42 CFR Part 2 Final Rule (2024)
- 15 U.S.C. 45d (OARFPA 2018) primary
- Google Ads Healthcare and medicines policy primary
- Meta advertising standards, addiction treatment primary
- LegitScript addiction treatment certification
- 18 U.S.C. 220 (EKRA) primary
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Oregon reflects the library as of the build and changes as the law does.