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Addiction treatment marketing rules in Oregon
What you can claim, how you can pay for referrals, and where Oregon diverges from the federal floor. Derived from the live ruleset library.
Yes. Oregon has its own addiction-treatment marketing law, and Pre-Trip carries it as a live, human-reviewed ruleset, last verified 2026-07-23. On top of the federal floor that applies everywhere (EKRA, 42 CFR Part 2, and the FTC Act), Oregon adds state-specific limits on what you can claim and how you can pay for referrals. A clean pass here means the copy cleared both layers.
Oregon Unlawful Trade Practices Act, ORS 646.
Every Oregon scan also runs the always-on federal layer: 42 CFR Part 2 confidentiality and FTC endorsement rules in addic, Platform certification requirements for addiction treatment adve, EKRA referral remuneration in marketing copy, FTC deceptive health claims and endorsements. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The claim types Oregon law puts off-limits in treatment marketing. Each is compiled from the cited section; the scanner reads your copy for them, and the patterns stay on the server.
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High riskPromises of cure or guarantees of treatment success for substance use disorder.
Promises of cure or guarantees of treatment outcome are false or misleading representations under the Oregon Unlawful Trade Practices Act, ORS 646.608, carrying a civil penalty up to $25,000 per willful violation under 646.642 plus a private action under 646.638.
ORS 646.608 (unlawful trade practices); 646.642
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High riskOffers of free or covered travel, airfare, lodging, or scholarship beds as an inducement to enter treatment.
Free travel or lodging presented as a misleading inducement is an unlawful trade practice under ORS 646.608 (up to $25,000 per willful violation under 646.642). Oregon has no state brokering statute; referral-remuneration exposure is federal under EKRA.
ORS 646.608; 646.642
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High riskOffering to provide or arrange transportation to treatment or admission.
Transportation offered as a misleading inducement is an unlawful trade practice under ORS 646.608 (up to $25,000 per willful violation under 646.642).
ORS 646.608; 646.642
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FlagA directory, helpline, or placement service describing itself as independent, unbiased, or neutral in copy that routes callers to treatment providers.
An independence or neutrality claim by a service that in fact routes callers to paying providers is a false or misleading representation under ORS 646.608.
ORS 646.608; 646.642
The exposure Oregon attaches to a marketing violation, by tier. Exact amounts and elements live in the cited statute.
- CivilCivil penalties per violation and deceptive-practices exposure. Amounts are in the cited section.
- LicenseAdvertising violations can trigger license discipline for the facility or the provider.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
Our program guarantees your recovery from addiction, for good.
A promise of cure or a guaranteed outcome for substance use disorder. Outcomes cannot be guaranteed, and the claim is unsubstantiated on its face.
Cure and guarantee claims · ORS 646.608 (unlawful trade practices)
Our program gives people the tools and the support to build lasting recovery.
Describes the service and the support without promising a guaranteed result.
Compensation for marketers, recruiters, or referral partners described as paid per admission, per patient, per referral, or per placement, or otherwise conditioned on the volume or value of patients delivered.. In Oregon, no state brokering analog was located, so referral-remuneration exposure is federal-only under EKRA.
18 U.S.C. 220 makes paying or receiving remuneration for referrals to recovery homes, clinical treatment facilities, or labs a federal crime, up to $200,000 and 10 years per occurrence, and labeling t
Oregon and federal sources
- ORS 646.608 (unlawful trade practices) primary
- ORS 646.642 (civil penalties) primary
- ORS 646.638 (private action) primary
- OAR 309-008-0100 (OHA behavioral health certification) primary
- 42 C.F.R. Part 2 (eCFR current text) primary
- 16 C.F.R. Part 255 Endorsement Guides primary
- HHS fact sheet, 42 CFR Part 2 Final Rule (2024)
- 15 U.S.C. 45d (OARFPA 2018) primary
- Google Ads Healthcare and medicines policy primary
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Oregon reflects the library as of the build and changes as the law does.