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Addiction treatment marketing rules in Utah
What you can claim, how you can pay for referrals, and where Utah diverges from the federal floor. Derived from the live ruleset library.
Yes. Utah has its own addiction-treatment marketing law, and Pre-Trip carries it as a live, human-reviewed ruleset, last verified 2026-07-23. On top of the federal floor that applies everywhere (EKRA, 42 CFR Part 2, and the FTC Act), Utah adds state-specific limits on what you can claim and how you can pay for referrals. A clean pass here means the copy cleared both layers.
Utah patient-brokering law, Utah Code 26B-2-707 (current citation; recodified from the 2018 enactment at 62A-2-116, through an interim 26B-2-113, enacted by HB 14 and SB 222 in 2018), making it a clas
Every Utah scan also runs the always-on federal layer: 42 CFR Part 2 confidentiality and FTC endorsement rules in addic, Platform certification requirements for addiction treatment adve, EKRA referral remuneration in marketing copy, FTC deceptive health claims and endorsements. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The claim types Utah law puts off-limits in treatment marketing. Each is compiled from the cited section; the scanner reads your copy for them, and the patterns stay on the server.
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High riskPromises of cure or guarantees of treatment success for substance use disorder.
Promises of cure or guarantees of treatment outcome for substance use disorder are deceptive acts or practices by a supplier under the Utah Consumer Sales Practices Act, Utah Code 13-11-4.
Utah Code 13-11-4 (Consumer Sales Practices Act); Utah Code 26B-2-707
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High riskOffers of free or covered travel, airfare, lodging, or scholarship beds as an inducement to enter treatment.
Free travel or lodging offered as a misleading inducement to enter treatment is a deceptive act or practice under Utah Code 13-11-4. Where the value is remuneration for referring an individual for substance-use-disorder treatment, Utah Code 26B-2-707(3) makes knowingly and willfully offering or receiving it a class A misdemeanor unless it fits the 26B-2-707(4)(e) safe harbor.
Utah Code 13-11-4 (Consumer Sales Practices Act); Utah Code 26B-2-707(3)
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High riskOffering to provide or arrange transportation to treatment or admission.
Transportation offered as a misleading inducement to enter treatment is a deceptive act or practice under Utah Code 13-11-4. Utah's information-service safe harbor at 26B-2-707(4)(e) carries no explicit no-transportation condition, so this rule rests on the Consumer Sales Practices Act; if the transportation is furnished as remuneration for a referral it may separately implicate Utah Code 26B-2-707(3).
Utah Code 13-11-4 (Consumer Sales Practices Act); Utah Code 26B-2-707(3)
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FlagA directory, helpline, or placement service describing itself as independent, unbiased, or neutral in copy that routes callers to treatment providers.
An independence or neutrality claim by a service that in fact routes callers to paying providers is a deceptive act or practice under Utah Code 13-11-4. Utah Code 26B-2-707(4)(e) shelters a paid information service only where it does not steer consumers to a particular provider; a false claim of independence forfeits that footing.
Utah Code 13-11-4 (Consumer Sales Practices Act); Utah Code 26B-2-707(4)(e)
The exposure Utah attaches to a marketing violation, by tier. Exact amounts and elements live in the cited statute.
- CriminalPatient-brokering or referral-payment conduct can carry criminal exposure. The tier is in the cited statute.
- CivilCivil penalties per violation and deceptive-practices exposure. Amounts are in the cited section.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
Our program guarantees your recovery from addiction, for good.
A promise of cure or a guaranteed outcome for substance use disorder. Outcomes cannot be guaranteed, and the claim is unsubstantiated on its face.
Cure and guarantee claims · Utah Code 26B-2-707 (patient brokering; class A misdemeanor; information-service safe harbor at (4)(e)), current text
Our program gives people the tools and the support to build lasting recovery.
Describes the service and the support without promising a guaranteed result.
Compensation for marketers, recruiters, or referral partners described as paid per admission, per patient, per referral, or per placement, or otherwise conditioned on the volume or value of patients delivered.. In Utah, Utah Code 26B-2-707 makes knowingly and willfully paying or receiving referral remuneration or a split-fee for SUD treatment a class A misdemeanor; a non-steering information service that charges fair-market, patient-value-independent fees is excepted.
18 U.S.C. 220 makes paying or receiving remuneration for referrals to recovery homes, clinical treatment facilities, or labs a federal crime, up to $200,000 and 10 years per occurrence, and labeling t
Utah and federal sources
- Utah Code 26B-2-707 (patient brokering; class A misdemeanor; information-service safe harbor at (4)(e)), current text primary
- Utah Code 13-11-4 (Consumer Sales Practices Act, deceptive act or practice by a supplier) primary
- 42 C.F.R. Part 2 (eCFR current text) primary
- 16 C.F.R. Part 255 Endorsement Guides primary
- HHS fact sheet, 42 CFR Part 2 Final Rule (2024)
- 15 U.S.C. 45d (OARFPA 2018) primary
- Google Ads Healthcare and medicines policy primary
- Meta advertising standards, addiction treatment primary
- LegitScript addiction treatment certification
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Utah reflects the library as of the build and changes as the law does.