Your state · State law, advisory
Addiction treatment marketing rules in Washington
What you can claim, how you can pay for referrals, and where Washington diverges from the federal floor. Derived from the live ruleset library.
Washington has an adopted addiction-marketing obligation that turns on a fact about your organization rather than on your words, so Pre-Trip carries one obligation here as a counsel advisory instead of compiling it into pass-or-fail rules. A scan surfaces the condition and its citation; whether you meet it is something only you can confirm. The scan also reads your draft against 2 shapes of copy that bear on the obligation, and raises them for review rather than as violations.
RCW 71.24.037(10). Subsection (10)(a) requires a licensed or certified behavioral health agency to give every patient seeking treatment for opioid use disorder or alcohol use disorder, inpatient or ou
Every Washington scan also runs the always-on federal layer: 42 CFR Part 2 confidentiality and FTC endorsement rules in addic, Platform certification requirements for addiction treatment adve, EKRA referral remuneration in marketing copy, FTC deceptive health claims and endorsements, TCPA consent and revocation in calls and texts. A ruleset counts toward a clean pass only while it is published, matches its content hash, and its review clock is fresh, which is why the date above is load-bearing.
The exposure Washington attaches to a marketing violation, by tier. Exact amounts and elements live in the cited statute.
- LicenseAdvertising violations can trigger license discipline for the facility or the provider.
What the scanner does with two versions of the same idea. The flagged line is rendered the way Pre-Trip renders a finding; the clean line is a pass.
Our program guarantees your recovery from addiction, for good.
A promise of cure or a guaranteed outcome for substance use disorder. Outcomes cannot be guaranteed, and the claim is unsubstantiated on its face.
Cure and guarantee claims · RCW 71.24.037, licensing and certification of behavioral health agencies, subsection (10) (Washington Legislature)
Our program gives people the tools and the support to build lasting recovery.
Describes the service and the support without promising a guaranteed result.
Washington and federal sources
- RCW 71.24.037, licensing and certification of behavioral health agencies, subsection (10) (Washington Legislature) primary
- RCW 7.70.050, informed consent, referenced by RCW 71.24.037(10)(a) and (10)(c) primary
- RCW 7.70.060, consent form contents, referenced by RCW 71.24.037(10)(a) primary
- 42 C.F.R. Part 2 (eCFR current text) primary
- 16 C.F.R. Part 255 Endorsement Guides primary
- HHS fact sheet, 42 CFR Part 2 Final Rule (2024)
- 15 U.S.C. 45d (OARFPA 2018) primary
- Google Ads Healthcare and medicines policy primary
- Meta advertising standards, addiction treatment primary
- LegitScript addiction treatment certification
- 18 U.S.C. 220 (EKRA) primary
- United States v. Schena, No. 23-2989 (9th Cir. 2025) primary
Pre-Trip is a rigorous screen, not legal advice. Counsel decides; we help you arrive prepared. Coverage for Washington reflects the library as of the build and changes as the law does.