Day put a guy on the ramp.
Day's pricing page grew a fifth plan in late October. It is called Super, it sits above Executive, and the first thing under the name that is not software is a person: an account executive from Day who builds your lists, your sequences and your reporting with you. Last time I drew myself at the bottom of the ramp with a flag, so I read this one twice.
The page
Here is what day.ai/pricing says, as of November 3, 2026, in its own words where the words are short. Five plans now: Free, Turbo, Professional, Executive and Super. Super's tagline is Prospecting as a Service. Your agent finds, enriches and qualifies new accounts that look like your best customers, then loads them into your campaigns. Under that, everything in Executive, plus:
- A forward-deployed account executive who builds your lists, sequences and reporting with you.
- Agentic web prospecting for new accounts, and lookalikes of your best customers.
- Campaign setup end to end, including prospecting the leads.
- Multiplayer campaigns: choose every agent that works each one, including a teammate's agent.
- Twenty custom smart properties, kept current from the web and from customer memory.
- Ten automated skill slots. The same ten Executive has.
The example agents are the tell. Executive's are a Lead Analyst, a GTM Strategist and a Senior Product Manager. Super's are a Revenue Operations Manager and a Demand Generation Manager. Day names agents for the job you would otherwise hire for, so read the names as the job description and the plan makes sense on its own.
The price is on their page and I am not reprinting it, for the same reason I took their rate card off every Day page on this site in September: it moves, and a partner quoting a partner's prices is a copy that drifts. Open the page, read the number, come back.
Two guys with flags
In the first note I drew the ramp and put myself at the bottom of it, waving the road up onto the highway. Super puts a second person on the ramp, and this one works for Day.
My first read was the obvious one: the software company just hired for the job I do. My second read, after I went back to what the page says that person does, is that it is a different job. Lists, sequences and reporting. That is the campaign half: who to write to, what to send them, what came back. It was always going to end up closest to the product, because it runs inside the product.
Here is the half the page does not name, because it is not Day's half. The privacy conversation, per inbox, before anything is shared. Reading what the record built in its first week and deciding what is wrong, because a record that writes itself will write a duplicate. The job description and the boundary for each agent, written down, so the one that moves deals cannot move them backwards. And the watching after go-live, which is the month most implementations have already left. That is the janitor's half, and it is the half Day hands to partners.
So the picture has two people on the ramp now, and I think that is right. One makes sure the van gets up the ramp. The other makes sure there is somewhere worth going once it is on the highway. That reading is mine, not Day's.
Lookalikes need a likeness
The word doing the work in Super's description is lookalikes. The agent finds accounts that look like your best customers. So it has to be able to see your best customers, and not as a list of names. It has to see what you talked about, who was on the calls, what they asked for, what they paid and when. Lookalike of what is the question, and the answer is whatever your record holds.
On a workspace that has been reading the inbox and the calendar for six months, that is a real picture. On one that connected last week, it is a picture of last week. The twenty custom properties are kept current from the web and from customer memory, and memory is the half of that pair you supply, by having been in business with the record switched on.
Which puts Super last in the order, and the order is the whole note. The record first, until it is one you would show a stranger. Then the agents, each with a job description. Then, with a record that knows who your best customers are, a plan that goes and finds more of them. Buying the top plan on day one does not skip the first two steps. It starts them on a plan built for the third.
Multiplayer
The line I read three times was multiplayer campaigns: choose every agent that works each one, including a teammate's. In the first note I said the thing I built for myself only works because I am one person, and the moment there is a second person the memory has to live somewhere shared, with an agent on top of it that both of you can talk to. Multiplayer is that sentence turned into a plan. Three people, three agents with three job descriptions, one campaign all three work, one record they all write to.
Which is also why I am not the customer for this one. Doug and I are one van. Super is for a team of five to fifty on Google Workspace that sells by conversation, has been on Day long enough for the record to mean something, and treats finding new accounts as a standing motion instead of a thing somebody does in the last week of the quarter. If that is you, the Demand Generation Manager on that page is a job you were about to post.
Before you click Buy now
If you are already on Day and the plan is tempting, three things first.
Name your best five customers
Then open the record and see whether it could have named them without you. If it cannot, the lookalikes will be lookalikes of nothing yet, and the fix is a month of the record reading, not a plan change.
Count the jobs, not the features
Ten slots is the same ten Executive has. What is new is a person from Day, prospecting, and campaigns more than one agent can work. If you would hire for none of those this year, wait a year.
Decide who owns the other half
Somebody holds the privacy settings, the job descriptions and the duplicate watch, and it should be decided before the lists get built. A campaign run off a record nobody has cleaned is the fastest way to find out what was in it.
That third one is where I come in, and it has not changed. You buy the software from Day. You contract the work with me. Three ways in, same as before: a thirty day pilot that credits in full against a build, an agent fleet built beside the CRM you keep, or a full workspace build where Day becomes the record. Super fits into any of them once the record is ready for it, and I will tell you on the first call whether it is.
Source: day.ai/pricing, read November 3, 2026. Plan names, inclusions and the example agents are quoted from that page. Everything else on this page is my reading of it.
Tell me who your best customers are.
Thirty minutes, on the phone or on a video call, whichever you hate less. You name them, we open the record and see whether it already knows, and I tell you whether Super is a plan for this year or for next. If it is for next, I will say so on that call, and you will have spent half an hour and gained a straight answer.
No sequence, nothing automated. One personal follow-up from me after the call, and the word "no" ends it.