Checked 31 August 2026
Where the leads come from, and what verified means
1,000 verified leads a month on Starter, 10,000 on Pro, out of a built in database you search rather than a list you buy. Sourcing and sending in one tool removes the export step, which is where most lists go stale. It does not remove the need to know what you are targeting.
Four ways a lead arrives
They behave differently, and the fourth is the one worth building around.
| Source | What it is | What it is good for |
|---|---|---|
| The B2B database | Searchable verified contacts by title, company, tech stack, funding stage and location | Building a named list when you already know the shape of the buyer |
| Automated collection | Pulls from LinkedIn searches, Sales Navigator lists, post engagements and Instagram profiles | Filling continuously from a search you have already tuned, rather than in batches |
| Email finder | Name and company, or a LinkedIn URL, returns a verified address. Bulk supported | A list you already have that is missing addresses |
| Keyword signals | 10,000 a month on Starter, 50,000 on Pro, from mentions across social, news and forums | People describing the problem you solve, right now, in public |
Source: brandjet.ai/features and brandjet.ai/pricing, read 31 August 2026.
The fourth one is the different one
The first three are better versions of what a contact database and an enrichment tool already do. Signal sourcing is a different act. A list built from titles is a guess that these people might have the problem; a list built from someone posting about the problem is not a guess.
It changes the message as much as the list. An opener that references a named public post is not personalisation in the merge field sense, it is a reason for the message to exist, and that is the thing cold outreach usually lacks.
What we would do with it
Run a narrow keyword set that describes the problem rather than your category, and treat every hit as a manual send. Ten of these a week beat a thousand template sends, and they are the ones that book.
What to watch
Signals are a monthly allowance, and a broad keyword burns it on noise. Start narrow. "Migrating off HubSpot" is a signal; "CRM" is a firehose that will spend 10,000 signals on nothing.
What verified does and does not mean
It means the address passed a validity check, so it should not hard bounce. It does not mean the person is right, in role, or reachable, and no database can tell you that. Titles go stale fastest of anything in this data.
Which is why the honest sequence is: build the list smaller than you want it, send to it, and read the bounce and reply rate before scaling. A 1,000 lead monthly allowance is not a constraint if your list is right; it is only a constraint when the targeting is loose and you are compensating with volume.
If you are hitting the Starter ceiling in week two, that is usually a targeting signal rather than a plan signal. Worth checking which before paying for ten times more of it.
Enrichment, and the one difference between the plans
AI enrichment, per contact
Fine when the list is hundreds and you are working it deliberately.
Bulk enrichment, whole pipeline
The line that actually separates the two plans in daily use. Once a list is thousands, per contact enrichment is a job somebody has to sit and do, and bulk is the difference between a list you use and a list you meant to get to.
If you are choosing between the tiers, ask how big your list will be rather than how many leads you want. The lead allowance is the headline and the enrichment mode is the thing you will feel.
Common questions
Where does BrandJet get its leads?
A built in B2B database searchable by title, company, tech stack, funding stage and location, plus automated collection from LinkedIn searches, Sales Navigator lists, post engagements and Instagram profiles.
How many leads do I get?
1,000 verified leads a month on Starter and 10,000 on Pro, alongside 10,000 and 50,000 keyword signals respectively.
What does verified mean?
The address passed a validity check, so it should not hard bounce. It does not mean the person is in the role you think, which is why bounce rate and reply rate on a small first send tell you more than the label does.
Do I still need a separate contact database?
Usually not, and that is most of the point: sourcing in the same tool as the sending removes the export and re-import step where lists go stale. Keep a separate one only if it holds something proprietary.
What are keyword signals?
Mentions matched against keywords you set, across social, news and forums, surfaced as potential leads. Set them to describe the problem rather than your product category, or a broad term will spend the monthly allowance on noise.
Which plan do I need?
Ask how large the list will be rather than how many leads you want. The lead allowance is the headline; bulk enrichment on Pro is the thing you notice daily once the list runs to thousands.
Where we come in
We build the list before we build the sequence
A list built from job titles is a guess that these people have the problem. A list built from someone describing the problem in public is not, and the second kind is where the meetings come from.
- A narrow keyword set describing the problem rather than your category
- Targeting tightened before volume goes up, not after
- Bounce and reply read on a small first send before anything scales
- The right tier chosen on list size rather than on the lead headline
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